When you are a solo-entrepreneur or a sole trader having todo absolutely every single work related task for your business, you will end up wearing many different hats throughout the working day. This includes a very important hat – that of being your own marketing manager. Inbound marketing is one of the most effective ways to generate new sales leads and can greatly help you...Read More
A recent report from Borrell Associates, a professional US media trend forecaster, is indicating that there is a shift happening within marketing-related activities that has seen spending on it increasing to a level that is much larger that what is currently being spent on advertising. A detailed report released by Borrell Associates on the 19th April this year has attempted to capture the total spending by businesses...Read More
E-commerce continues to boom as Amazon enjoys its biggest global shopping event ever over Black Friday and Cyber Monday, with Prime Day sales surpassing Black Friday and Cyber Monday records. The online retail giant said Prime Day 2017 — a 30-hour sales event exclusive to Amazon Prime members — also grew by more than 60 per cent compared to last year. However, Amazon has not...Read More
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